Uplift Digital Media

Uplift Digital Media is a Colchester-based digital agency specialising in marketing, design, and development. We work with businesses of all sizes to create powerful brands, engaging websites, and tailored digital strategies that drive real results. Our goal is simple: to help your business stand out and grow online.

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MITSO

Designing bold, modern packaging for a premium pasta sauce range — crafted to highlight fresh ingredients, strong flavour identity, and a clean visual structure.

Packaging Design & Visual System

MITSO

MITSO partnered with Uplift Digital Media to create a bold, modern packaging system for their new range of premium pasta sauces. The goal was to design clean, distinctive labels that stood out on shelves while reflecting the freshness, quality, and personality behind the MITSO brand.

We focused on crafting packaging that felt vibrant and expressive — highlighting each flavour through strong colour cues, clear hierarchy, and confident typography. The design needed to be instantly recognisable, easy to read, and visually appealing from both up close and at a distance.

Through a refined layout, consistent structure, and flavour-led design approach, the final packaging system captures MITSO’s essence: honest ingredients, authentic recipes, and a contemporary take on classic Italian sauces. The result is a polished, shelf-ready visual identity that elevates the MITSO brand and supports its launch into retail.

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We delivered

We created a modern, flavour-focused packaging design system that communicates MITSO’s freshness and quality. From colour direction to label structure, every element was carefully crafted to ensure strong visibility, clear messaging, and a cohesive brand presence across the full product range. The result is packaging that feels bold, modern, and ready for market.

We collaborated closely with MITSO to define a packaging direction centred around clarity, shelf impact, and flavour identity. Our strategy focused on developing a structured label system that could scale across future products while maintaining a consistent, recognisable brand look.

We crafted a clean, modern packaging style blending bold colour palettes, contemporary typography, and structured layouts. Each label was designed to highlight key elements — flavour, ingredients, and brand personality — while ensuring strong visual appeal in retail environments.

We developed flavour-specific visual cues and a cohesive colour system that ensured each product stood out individually while feeling part of a unified range. This direction helps shoppers quickly identify flavours and reinforces MITSO’s fresh, vibrant brand identity.
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