NOVA

Brand Identity & Design System

NOVA partnered with Uplift Digital Media to develop a complete brand identity for their innovative digital startup. The goal was to create a clean, minimal visual system that represented clarity, innovation, and the modern tech landscape.

We designed a refined wordmark featuring a custom “O” symbol — a circular blue form with a diagonal cut — representing direction, progress, and the spark of new ideas. This simple yet distinctive mark became the foundation of NOVA’s visual identity, designed to feel both timeless and tech-forward..

The final identity balances geometry and space with a modern sans-serif typeface and a confident digital palette of black, white, and blue. The result is a professional, future-focused brand that embodies innovation, simplicity, and digital excellence.

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We delivered

We crafted a bold yet minimal brand identity that communicates NOVA’s digital-first approach. From logo design to typography and colour direction, every element reflects precision and innovation — designed to stand out across digital platforms and brand materials.

We collaborated closely with NOVA to define a clear brand direction — focusing on innovation, simplicity, and digital clarity. Our strategy was built around creating a scalable identity system that could adapt seamlessly across web, app, and marketing environments.

We developed a modern, minimal identity system built on clarity and balance — defining NOVA’s visual language through typography, colour, and layout principles that reflect innovation and precision.

The logo combines a refined wordmark with a distinctive circular “O” symbol, representing direction, energy, and digital progression. This design choice became the core of NOVA’s visual direction — simple, timeless, and unmistakably modern.